Ivan has over 20 years of experience in Business Consulting, Training, Digital Marketing, Conversion Optimisation and Digital Analytics from both client-side and within the agency environment.
A certified accountant and programmer by training, he has over 10 years’ experience as a marketing trainer. He is currently a partner at Queen Consulting Group. He is also one of the few Google-appointed Regional Trainers that conducted the official Google Ads, Analytics and Mobile Advertising courses. In addition, he is an external trainer and consultant for TheKnowledgeEngineers, General Assembly, Econsultancy, ClickAcademy Asia and adjunct lecturer for Singapore Polytechnic & PSB Academy, all of which offer premium training programs for Asia’s professional talents.
He was formerly a SEO/Analytics Director with GroupM Asia-Pacific. Prior to that he was Director of e- Commerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia and Magnus Management Consultants.
Well-versed in both the technical and business aspects of digital marketing, his passion is helping marketers and organisations of all types use digital marketing effectively to drive profitability and growth.
He has managed Digital Analytics for some of the largest sites in Singapore (with > 5 million visits/month), SEM accounts with up to $500k in monthly spend, and in the area of digital marketing has consulted for leading digital properties including the STB, Decathlon, Hotels.com, Far East Hospitality, Hyatt, Legoland Malaysia and Resorts World Sentosa.
He uses this practical experience to guide participants in his practice-oriented skills training.